Why I Build in Public

Three years ago, I started sharing revenue numbers, failures, and the daily grind on Twitter. People thought I was crazy. Now, it's one of the best decisions I've made for my businesses.

The fear of sharing

When I first thought about sharing publicly, I had all the usual doubts:

• What if competitors copy me?
• What if people judge the small numbers?
• What if I fail publicly?

Spoiler: most of that fear is louder than reality.

What actually happens

You attract your people

The moment I started sharing, I connected with indie makers going through the same journey. These people became friends, beta testers, customers, and occasionally the exact person I needed to hear from.

You get free feedback

When you share what you're building, people tell you what's confusing, what's missing, and what's unexpectedly useful.

You stay accountable

It's hard to quit quietly when people are watching the journey. Public commitment is a surprisingly useful productivity hack.

My rules

1. Be honest. Share the losses too.
2. Be consistent. Show up before you feel ready.
3. Be helpful. Teach something, don't just report numbers.
4. Be human. People follow people, not dashboards.

You don't need a huge audience. You just need to start telling the truth about what you're building.